Creating a Balance Between Beauty and Sustainability
In the beauty industry, particularly wedding beauty, there really is a lack of awareness on excessiveness - excess products, excess packaging, and unfortunately, excess product waste. At Aeternum Artistry, I have made it my mission to challenge this common practice. As a proud partner with Green Circle Salons I am proving daily that sustainability and luxury beauty aren't mutually exclusive – they can be even better when done together.
The Unfortunate Reality of Wedding Waste
Most couples are shocked when they learn that on average each wedding produces approximately 400 to 600 pounds of waste. While decor, food, and attire contribute significantly to this number, the beauty industry plays a big part too. From single-use makeup applicators to product packaging, and aerosol cans, traditional beauty services can leave behind a substantial environmental footprint.
When I founded Aeternum Artistry, I knew I wanted my approach to be different.
My Sustainable Wedding Beauty Practices
Thoughtful Product Selection
My commitment to sustainability begins with what I choose to stock in my kits :
I prioritize brands with a commitment to the environment (Like Davines)
I invest in premuim products with higher pigment concentration (meaning less product used per application)
I am always searching for multi-use products that serve multiple functions
One client favorite is our collection of cream products that work for lips, cheeks, and eyes – providing versatility while reducing the number of products needed for a complete look.
Mindful Application Techniques
I use reusable metal spatulas and implements that can be thoroughly sanitized between clients
When disposable applicators are necessary (like mascara wands), I collect them for recycling
I precisely measure product amounts to minimize excess
The Green Circle Salons Partnership
The cornerstone of my sustainability commitment is the partnership with Green Circle Salons, which allows me to:
Recycle traditionally non-recyclable items like aerosol cans and broken hot irons
Properly dispose of single-use items
Repurpose plastic packaging that conventional recycling programs reject
Track and measure our waste diversion to continue improving
Through this program, things like mascara wands, cotton rounds, and sponges that would usually end up in landfills get to be recycled and given a new life.
Real Results: Our Sustainability Impact
In 2024 through my Green Circle Salons practices, I was able to :
Divert over 48 pounds of beauty waste from getting tossed in landfills
Reduced my single-use plastic consumption by approximately 20%
Our single use items were recycled into approximately 2kWh of clean energy
Decreased our product waste by implementing precise measuring systems
But the numbers don't tell the whole story. The real impact comes from changing perspectives and mindsets with our clients around the significant impact being environmentally aware can have.
The Client Experience: Luxury Meets Responsibility
Many people assume sustainable beauty means compromising luxury or quality. You will quickly discover this couldn't be further from the truth:
The Wedding Day Experience
My carefully curated kit contains only what's needed, creating a clean, organized space
All reusable tools are professionally sanitized and a safe alternative to disposables
My focus on product efficiency means less time spent on touch-ups and more time enjoying your day
Peace of mind knowing that your beauty choices also align with your values
The Challenges and Wins of Sustainability
Embracing sustainability in beauty hasn't been without challenges:
Finding sustainable alternatives for every product category requires extensive research and sometimes has restraints
Some sustainable alternatives are a more costly investment than their counter parts
Continuously improving my practices demands ongoing education and vigilance
But to be honest the rewards have far outweighed these challenges. I have been able to build a business that aligns with my values while delivering exceptional beauty services. I've connected with like-minded clients who appreciate my commitment to the planet, and I have been able to prove that luxury and sustainability can coexist beautifully.
Choose Beauty That Also Respects Our Planet
When you choose Aeternum Artistry for your wedding day beauty, you're not just selecting a service that will make you look and feel amazing – you're choosing a partner who respects your values and the environment.
We'd love to discuss how we can create your perfect wedding day look while honoring our shared commitment to sustainability. Reach out today to schedule a consultation and learn more about our Green Circle Salons partnership and sustainable beauty practices.