Inclusive Beauty: How I Create Personalized Looks to Go Beyond Binaries and Biases
At Aeternum Artistry, my tagline isn't just for trendy marketing – I truly believe that everyone deserves to feel polished and confident on their wedding day. Today, I want to pull back the curtain and share how I approach inclusive beauty and why it's at the core of everything I do in my wedding beauty business.
Beauty Has No Boundaries
When I founded Aeternum Artistry, I made it my mission that no person who sat in my chair would ever feel overlooked or underserved. Having witnessed firsthand how the beauty industry can sometimes cater to a narrow definition of what beauty means, I knew I wanted to create something that felt different – a space where every person feels seen and celebrated.
The reality is that traditional beauty often falls short when it comes to diverse skin tones, hair textures, and facial features. Many artists and brands only speak to and serve one type of client - the traditional woman and bride. At Aeternum, I've invested countless hours in training and continuous education to ensure I can serve and speak to everyone.
Our Approach to Personalized Beauty
For Diverse Skin Tones
My makeup kit isn't one-size-fits-all, and neither is my approach :
I maintain a robust range of foundations and concealers spanning from the deepest rich tones to the fairest
I've mastered color theory to understand how different products perform on various undertones
I select highlighting and contouring products that complement rather than contrast with natural skin tones
I prioritize brands that formulate products with all skin tones in mind
For deeper skin tones, we understand the importance of color payoff and avoiding ashiness. For olive complexions, we're careful about balancing yellow or green undertones. For fair skin, we know how to create dimension without it feeling overwhelming.
For All Hair Types and Textures
Hair diversity requires both knowledge and the right tools:
I and my team are trained in styling techniques for all hair textures from straight and fine to coily and thick
I use heat protectants and styling products specifically formulated for different hair types
I maintain a collection of tools and styling products suited for all textures
I am continuously investing in education on various styling techniques and the proper handling of every texture
For All Couples and Wedding Parties
Love is love. The end. Period.
I will always ask for your preferred pronouns before we speak to ensure I address you correctly
I use inclusive language in all consultations and will never make assumptions about partners
My service descriptions and pricing are gender-neutral
I create looks that are identity-affirming without pressuring you to fit into a particular mold
I ensure that everyone in the wedding party feels equally valued and attended to
Our Inclusive Kit Essentials
Here are some of the inclusive essentials you'll always find in my Aeternum collection:
Multiple foundation ranges with diverse shade offerings
Color correctors suitable for all skin tones
Pigment-rich eyeshadows that show up true-to-color on deeper skin
Various primer formulations for different skin types
Hair products formulated for all textures
Tools designed for curly and coily hair
The Journey Continues
Inclusivity isn't a destination—it's a continuous journey of education and growth. I regularly audit my kits, techniques, and language to ensure I’m serving every client with the respect and expertise they deserve.
My commitment to inclusivity extends beyond my beauty services. Through my partnership with Green Circle Salons, I ensure that our environmental impact doesn't disproportionately affect marginalized communities, who often bear the brunt of climate change and pollution.
Your Turn to Shine
If you've ever felt overlooked or underserved in a beauty setting, know that at Aeternum Artistry, you belong. Your wedding day beauty experience should be joyful, affirming, and result in a look that makes you feel undeniably yourself.
I'd love to hear your story and create a personalized beauty experience for your wedding day. Reach out for a discovery call, and let's start planning how to make you feel your absolute best as you say "I do."
Because when we say "beauty for everyone," we truly mean everyone.